טיפוח

K-Beauty פוגש את עולם הפארמה. חברות תרופות נכנסות למדף הטיפוח, מוצרי קוסמטיקה תופסים יותר מקום בבתי המרקחת, והצרכנים מחפשים יותר מדע, טכנולוגיה ותוצאות. מה עומד מאחורי הטרנד החדש?

Jelly Mists are having a moment in K-Beauty. Thicker than a traditional face mist but lighter than a serum, these jelly-to-mist formulas promise hydration, glow and that coveted bouncy, glass-skin finish. But are they really a new skincare category — or just another clever way to deliver ingredients we already know? Let’s take a closer look at the trend and six Jelly Mists currently on my radar.

From exosomes to PDRN, a closer look at how modern skincare is moving from instant results to long-term repair. Also, what I’m currently watching: two K-dramas worth talking about

Milky toners and essence-toners represent a shift in skincare thinking. They’re no longer “water with an extract,” but functional first steps designed to strengthen the skin barrier. In 2025, skincare moved away from aggressive correction and toward quiet, consistent support — and this category is one of the clearest expressions of that change.